Leica and Nikon Adding Content Authenticity Tech into Their Cameras
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Adobe has announced a partnership between the Content Authenticity Initiative (CAI) and both Leica and Nikon which will allow the two camera companies to implement image provenance technology into two cameras: the M11 and the Z9.
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The CAI says that this initial camera implementation will allow photographers to increase trust in their digital work by securely attaching provenance information of a photo at the point of capture, including when, where and how each image was captured.
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A photo’s “provenance” refers to a piece of digital content’s facts — in this case, photos — regarding its origins and has been the major focus of the CAI in its attempts to restore trust in images seen online.
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The organization says that these details, which will be embedded in the image file at the point of capture on these two cameras, establish an image’s attribution and trustworthiness from the start,
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which helps protect against the spread of misinformation by empowering consumers to identify the origins and edit history throughout the digital content lifecycle.