As 2022 has arrived, it’s the perfect time to redesign your website. Have you already done the redesigning of your website or not? But how will it affect SEO performance when it comes to redesigning your website? Is the ranking will go up or down? Many questions arise, but the answer may be “YES” or “NO”. Confused right?
It completely depends on your implementation. Many people don’t consider SEO at the time of website redesign. If done incorrectly, it will affect your SEO performance, decreasing your efforts. But if done rightly, it will boost your ranking and performance.
But what are the main reasons for redesigning the website? According to the top SEO Company in Singapore, below are the key reasons to redesign the website!
- Company’s rebranding or repositioning
- Introducing a new product or service
- Conversion-based Redesign for a website
- Responsive web design for users
- Better improvement in SEO or site performance
This article will find the essential SEO checklist for a website redesign that will ensure you never miss out on anything important. Take a look!
Important SEO Checklist for Website Redesign in 2022
The SEO checklist is divided into three categories- Pre-design Checklist, During Redesign, and Pre-launch Checklist. We will get to know each category one by one. Let’s start with one!
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Before redesigning your website, you should start with planning for a strong SEO base. Here are the three things which you need to focus on when designing your website:
- Redefine Your Keyword Strategy
Keyword strategy plays a significant role in SEO. Keyword strategy involves finding the highly searched keyword relevant to your business. If you want to generate a list of keywords related to your business, then Google keyword planner is the best and quick way to find it.
Google keyword planner shows you the search results with search volume that will help you to find the best keywords for your business.
- New Site Structure and URLs
It’s important to get an overview of the current site structure, metadata, and URL. It is significant to identify what is exactly changing on the basis of the previous step. You can even check and crawl website pages with the help of many tools.
As per the identified high search keywords, you should have the pages for a website with the keyword included in the URL.
- Redirect Map for 301
Having 404 errors when a user visits your old URL is troublesome for redesigning a website. You can prevent this error by creating a 301 redirect map before redesigning your website.
Make sure you have a list of all old and new URLs of the website. You have to match the old and new URLs, which will help remove all the 404 errors.
Checklist During Redesign
When you have done the previous step, you should also focus on some points during redesigning to avoid issues.
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- Block Googlebot
When we launch a new website, we all want Google to index our new content. But if you didn’t discourage the search engines from indexing your website, it will be considered duplicate content. It would be best if you blocked Googlebot from crawling your staging site.
- Unique Meta Tag
As we all know, Meta tags tell Google what the page is all about. If it’s done right, it becomes a significant factor in increasing the CTR rate.
You must create unique Meta tags for each page while redesigning your website. You have to cover both Page title and Meta description.
A page title is the main text, and it should be around 50-60 characters. It should be in 150-160 characters. The meta description is an important description that helps to gain user click-through from search engines.
- Website Speed
Google always rewards sites with a fast loading speed, clean codes, and downloads quickly. Make sure your website has fast speeds that improve the user experience.
- Image Optimization
Image optimization is the key factor for fast website speed. Optimizing images on the site will improve the performance of your website.
- Mobile Friendly
Your website should be mobile-friendly for a better user experience.
- Install Google Analytics
After launching a new site, transfer the site data to existing Google Analytics. If you don’t have one for the website, it’s time to create one.
- 404 Page Error
A new site has a high chance of experiencing many 404-page errors. So it’s better to solve it by including a sitemap and search function.
- Sitemap Creation
A sitemap identifies all the pages of your new site. There are two formats to be up-to-date for sitemaps: HTML and XML.
- Creation of Robots.Txt
Robots.txt is the file that will indicate those pages you don’t want to be crawled by search engines. It also defines the Sitemap.xml location for Googlebot.
- Enable Googlebot
Don’t forget to unblock the Googlebot before launching your site.
- Redirection of Old URLs to New URLs
The 301 redirection means a permanent redirect. It means Google will know that you have permanently switched to your new URLs.
Now last but not least, don’t forget to monitor these points for weeks. Suppose you want to know more than you can take help who provides SEO Services in Singapore. BThrust is one of the leading companies that offer the best services. They also helped many sectors like IT Software Companies in Singapore and many more to enhance their business growth.