TikTok has made a name for itself in recent years and carved out a place among the most popular social media apps in the world. The fun and interactive platform is the ideal place to consume and create content. However, getting views on TikTok can be difficult.
With over 732 million monthly active users, TikTok is full of new content. That’s why your videos must stand out if you want to get views. In this article, you will find 5 effective strategies to increase the number of views on TikTok. We share everything from tips and best practices to little-known algorithm hacks.
What is a “View†on TikTok?
Different social media platforms measure views in different ways, but on TikTok, it’s pretty simple: once the video is played, it counts as a view. If a video autoplay, loops, or the viewer returns multiple times, all those views count as new views. (However, if you watch your video, these views will not be counted.) Are you asking someone to watch it to the end? That’s another story. However, because the barrier to entry for so-called ‘views’ is so low, collecting statistics about TikTok is not that difficult.
Why Views Matter on TikTok?
Views are an important TikTok metric. Views tell you how many times people have seen your videos. The more views you get, the more your videos will be viewed, suggested, and shared. And the more views you get on TikTok, the more likely you are to get other forms of engagement: comments, followers, and shares. While the number of followers is the most likely measure of an account’s size, views (the number of people who actually watch your videos) are just as important. You need to learn how to get more followers on TikTok to grow your account, reach larger views, and positively impact the bottom line.
5 Strategies to Increase Your TikTok Views
Increase Your Content OutputÂ
If you want to grow, posting regularly on a social media platform is a must. However, this is especially important on TikTok. Because TikTok consists of much shorter clips, people consume much more content than other video platforms. This means TikTok creators also need to create more content to stay relevant. Instead of just posting once a day, consider posting two to three times a day to increase your chances of getting views.
While 2-3 videos per day may seem like a lot from a production perspective, TikTok videos are quite easy to produce, so you can track the production of your content quite easily. Plus, the more content you create, the more likely it is to go viral. If you’re having trouble coming up with content ideas, consider looking to current trends for inspiration. You can also try splitting the TikTok video into two or three parts. This keeps viewers engaged and allows them to watch three clips instead of just one. This strategy works especially well for story videos.
Add Hashtags To Your Content
Hashtags allow you to categorize, tag, and search content, and TikTok is no exception. TikTok hashtags are used in a similar way, but can also be used to identify trends and challenges.
Using hashtags can help even more TikTok users discover your content and increase your views. However, you need to be strategic when using your hashtag. Make sure you use hashtags that are relevant to your content and popular so that you can generate some reach with your hashtags.
Here are some key ways to find the best hashtags:
- Pay attention to the hashtags your competitors are using
- Use a tool like TikTok Hashtags to find the most popular options.Â
- Start typing hashtags in your caption and let TikTok fill in the options automatically
- Browse the For You page to discover the most popular hashtags
Enjoy The Trend Effects
Using effects is a great way to spice up your TikTok content and can also help you attract more viewers. Using the currently popular effects will help your videos progress further through the TikTok algorithm than normal, and for some viewers, you may even be featured on the ForYou page. To find the most popular effects, simply head to the Discover tab in the TikTok app (that’s the magnifying glass at the bottom of the page). You’ll see a range of popular effects, hashtags, and sounds. Select a trending effect and click Add to Favorites. The effect will then be available on the recording page when you start recording the next clip.
Create a Multi-Part Series
Once you’ve created a video that performs well, you can use it to your advantage. Make it a multi-part series by offering more content of a similar nature. For example, the Morning Brew team created a video translating words from company speeches. The crowd loved it, so they started making more. The TikTok video below is the fourth part of the series, which they can build on if they can generate more content for it. TikTok now allows users to create playlists, so you can also add all parts of each series to the list, making it easier for users to watch all similar videos in one stream.
Popular Sound Effects
Hashtags aren’t the only thing on TikTok that has its own trend cycle. TikTok sounds are also becoming increasingly popular. Keep your eyes (well, your ears – the eyes of your hearing aid, if you will!) open for quotes you might be able to emulate. You can also discover popular sounds by tapping the Create (+) button in the app, and then tap Add Sound. Here you can view the currently most popular audio clips.